Protecting the Earth This Earth Day, One Tree at a Time

The Earth is a beautifully complex place, giving life to nearly 9 million species.

This Earth day, we are reflecting on the significance of environmental consciousness in protecting our planet, our health, and our environment.

More specifically, with the alarming destruction of forests and biodiversity losses that have happened in recent years, we now more than ever have a job to protect the world around us - starting with our trees. “Globally from 2001 to 2019, 27% of tree cover loss occurred in areas where the dominant drivers of loss resulted in deforestation.”

We know what you’re thinking.
Why should I care about trees?

The answer is that the future of our planet, and life as we know it, may depend on it. Trees possess extensive benefits and purposes not just for the environment, but for ourselves. Arguably the most important aspect of trees is their ability to absorb carbon dioxide, dust, and other harmful pollutants, instead releasing clean oxygen back into the atmosphere. This ensures our atmosphere does not drastically increase in temperature, which could have severe consequences for different ecosystems and the organisms that live there.

For example, the current warming of temperatures has greatly decreased ice caps, putting polar bears at risk of losing their habitat. Trees also absorb water, which ensures that environments will not over-flood from rain, and regulate air temperature to prevent overheating. For many animals, trees provide a home and a source of protection in various environments. Besides the numerous physical benefits of trees, nature is extremely beneficial for humans’ mental health; spending time in fresh air is known to relieve stress and reduce anxiety. Along these lines, trees can produce happiness and a better mental state because they can provide a feeling of community, whether in parks, or simply the comfort of your own neighbourhood. 

How Can You Help? 

Looking to the future, there are various initiatives that can be taken to ensure trees, and all the benefits they bring for life on Earth, are protected.

The first, and somewhat obvious, step is to conduct research and advocate for the protection of trees, as well as the environment as a whole, speaking out about their significance as much as possible.

The second step is to research which initiatives we can take in everyday life, as individuals, to preserve and potentially improve the state of the environment. This includes simple actions such as turning the lights off when leaving a room, recycling, and avoiding plastic products whenever possible.

A third step, which extends beyond our everyday lives, is to research different initiatives or organizations that contribute to preserving the environment, and learn how to support these initiatives. One up-and-coming concept in specific that has a positive impact on the environment is biopolymers, which can turn organic waste, crops, or parts of trees into a form of plastic. Through this process, we can wear away from single-use plastics and can restore the nutrients and oxygen back into the environment through byproducts, helping to reduce harmful impacts of plastic pollution.

Biopolymers are already gaining traction in the automotive and aerospace industries, proving their increasing popularity as a sustainable initiative. 

At Orlov, with our fragrances infused with natural gemstones, and our beauty line made of natural, cruelty-free, vegan ingredients such as black orchid, we place the protection of our Earth and environmental sustainability at the forefront of our company.

This is why we use recycled glass to make our fragrance bottles, and recyclable cardboard for our packaging to reduce our footprint within the fragrance and beauty product industry.
In addition, we have partnered with One Tree Planted, an organisation with the mission to boost reforestation efforts.

Through this initiative, our partners plant a tree for every 75 mL bottle of our perfume sold, helping us to promote the protection of our environment and improve the state of our Earth, one tree at a time.